Successes

The food truck craze is more than a phase. With proper vetting of locations, smart staffing techniques and menu diversity, this food truck hits the sweet spot at festivals and private events. 

This original concept was created and launched pre-pandemic, and through creative menu and purchasing adjustments, marketing, and partnerships , is thriving in it's historic Main Street Laurel location. 

After acquiring multiple units of  this convenient casual MD-based concept, we pushed the boundaries of brand marketing and local outreach, helping to change the perception about corporate versus locally owned establishments.  

When start-ups become a part of the delivery landscape, speed and delivery management are pivotal. We also implemented relationship marketing plans to keep growth on the uptick.

Ensuring food quality coincides with the brand is key. Never cheapen your value by underscoring your kitchen. Kitchen craft and adhering to recipes was key for this project.

Remember when Chipotle owned the fast-casual landscape? We do too, and it was a glorious time to work on thru-put, training in a fast-paced atmosphere, customer service, and brand marketing.